Keep Houston Beautiful was in need of an updated, modern logo for an organization that had been established since 1979. They needed a logo that would grow with the organization into future years and exemplify the uniqueness of Houston.

We conducted a brand survey with their team prior to starting the design phase. The chosen logo concept represents an actual map of the Greater Houston area via major roadways that connect the city, with the "heart" being the center of Houston where KHB is headquartered. Conceptually, it is also a tree, giving homage to the sustainability efforts which are integral to the organization.